Immersing in the Brand Essence
- Understood the core identity of Milestones & Memories as a curator of grand, cultural, and personalized destination weddings.
- Analyzed their existing portfolio and visual assets to identify the storytelling potential of their photos and videos.
- Evaluated competitors and top players in the event planning industry to establish benchmarks.
Crafting Content that Speaks Volumes
- Developed visually rich posts using actual event footage, highlighting elements such as stunning décor, candid moments, and intricate cultural details.
- Designed posts that reflect the elegance and charm of their events while maintaining a balance between promotional and personal storytelling.
- Created a mix of content:
- Highlight reels showcasing event execution.
- Carousels and Single Posts highlighting the best frames.
- Tipsy Reels of event planning and cheeky captioned videos to increase engagement.
- Behind-the-scenes snippets that humanize the brand.
- Infographic-style posts on wedding planning tips to build authority.
- Client testimonials in reels and carousel formats to foster trust.
- Festival Wishes and Event Anniversaries Stories.
Social Media Management
- Instagram & Facebook Strategy: Developed a cohesive content strategy to ensure the aesthetic integrity of their feed, with consistent branding elements across platforms.
- Occasional Ads: Crafted and executed targeted campaigns for event inquiries, focusing on couples planning destination weddings in Thailand.
The Monthly Content Calendar
- Designed a social media calendar to showcase how the feed would look post by post for the successive month, ensuring balance and symmetry.
- Drafted captions aligned with the event themes, ensuring they are engaging and call-to-action-driven.
- Presented the draft calendar to the Milestones & Memories team for feedback and made iterative updates.
- Archived the final monthly content for easy future access.
